Floral Design Studio
We design with living things. Every arrangement is made once, for you, and no one else.
"A flower is the most generous thing in nature — it exists only to be beautiful, briefly, completely. We try to do the same."— Clara Whitfield, Founder
What We Offer
Hand-tied posies and structured compositions using seasonal, British-grown stems wherever possible. Collected in-studio or delivered within London.
From £65Everlasting arrangements in pampas, lunaria, statice, and air-dried roses. Built to last years without water, maintenance, or compromise on beauty.
From £85Bridal bouquets, ceremony flowers, buttonholes, and reception arrangements. A dedicated consultation service from initial concept through final pin.
From £800Large-scale floral installations for corporate events, exhibitions, and private parties. From entrance arches to ceiling canopies. Fully bespoke.
Price on applicationWeekly or fortnightly seasonal arrangements delivered to your door. Curated each time — never the same arrangement twice. Pause or cancel any time.
From £45 / monthFrom first consultation to final petal. Bouquets, ceremony flowers, reception centrepieces, buttonholes, cake flowers, and everything between. A single point of contact, from the first meeting to the morning itself.
From £1,800 Begin Your EnquiryRecent Work
Spring ceremony arch — Kew Gardens
Dried pampas installation — private home
Wedding table centrepiece — The Ivy, Chelsea
Monthly subscription box — autumn edition
Chelsea show garden — Best in Show entry
Funeral tribute — white & green, family commission
The Studio
Clara Whitfield
Founder & Lead Designer
Ros Nakamura
Wedding Specialist
Edie Marsh
Dried & Preserved Specialist
Tom Gillies
Event & Installation Lead
Our Approach
We begin with a conversation — in studio, by phone, or over email. Tell us the occasion, the space, the feeling you're after. There are no wrong answers here.
We research what's growing, what's arriving at market, and what makes sense for your timing and palette. A mood reference is shared before anything is ordered.
Every piece is made by hand in our Bermondsey studio on the day of or day before delivery. Nothing is made in advance and stored. Freshness is everything.
We deliver across Greater London, or you're welcome to collect from the studio. Wedding flowers are delivered and dressed by our team in person.
Client Words
"Clara understood exactly what I wanted for our ceremony — understated, natural, romantic without being fussy. The arch at St Luke's was the most beautiful thing I've ever stood in front of. Every single guest commented on it."
Wedding floristry, Chelsea, September 2024
"I've had a fortnightly subscription for fourteen months. It is genuinely the best thing I spend money on. Edie once sent me a arrangement so unusual and so perfect that I photographed it every day for two weeks as it changed and dried."
Subscription Blooms, Notting Hill
"We commissioned Tom for a product launch at 180 The Strand. The brief was ambitious — we wanted hanging gardens from the ceiling. He delivered something that stopped people in their tracks. PETAL operate at a completely different level."
Event installation, Strand, March 2025
Begin Here
Tell us what you're imagining. Whether it's a single handtied arrangement or a full wedding, we'd love to hear from you.
Or call us on +44 (0) 20 7123 4567 — Tuesday to Saturday, 9am–5pm